Dove Chocolate explores sustainability with actress Minka Kelly in new video series
NEW YORK — As consumers continue to cultivate an interest in not just what they're eating, but how it's sourced, grown and farmed, Minka Kelly visited Ecuador to shed light on the cocoa journey for chocolate lovers everywhere. In a new video series, the actress and foodie takes on the role of "cocoa discoverer" to uncover not only how Dove Chocolate experts select and roast the highest quality cocoa beans, but also how the company supports the farmers and sustainable farming methods.
"Discovering how and where my food is sourced is extremely important to me – and after visiting the cocoa farms in Ecuador, it's clearly a passion I share with Dove Chocolate," Kelly stated. "It was amazing to see where chocolate comes from, but more importantly, to meet the farmers who take great pride in the cocoa they have been growing for generations."
Directed by emerging filmmaker Pamela Romanowsky in partnership with Refinery29, the videos provide consumers with a glimpse into the origins of Dove Chocolate.
Dove Chocolate has pledged by 2020 to source 100% of its cocoa from certified sources which in turn promotes the well-being of cocoa farmers. As part of this pledge, Dove Chocolate recently donated more than $1 million in partnership with Care to empower female cocoa farmers in West Africa, where 70% of the world's cocoa is sourced.
"With the help of Minka Kelly, we want to show the great care that goes into making Dove Chocolate to ensure its signature taste starting from the farmers we work with. How we source and roast each bean in Dove Chocolate is important to us," commented Kerry Cavanaugh, brand director, Dove Chocolate, Mars Wrigley Confectionery. "Our consumers want to know that the chocolate they enjoy is not only responsibly sourced, but that the well-being of the farmers is a priority."