Dove, Martha Stewart Living Omnimedia launch multimedia program

HACKETTSTOWN, N.J. Dove and Martha Stewart Living Omnimedia announced the launch of their program to educate Americans on the high quality of Dove chocolate, as well as Martha Stewart's holiday tips and traditions.

Beginning this month through December for the holidays and from January to February 2010 for Valentine's Day, consumers can purchase special edition Dove Promises chocolate featuring messages from Martha Stewart under the signature foil wrapper. The program will be supported with a multi-media marketing campaign across "The Martha Stewart Show", Martha Stewart Living and Everyday Food magazines, MarthaStewart.com, DoveChocolate.com, and in-store promotion.

"Martha Stewart represents impeccable taste, and we are thrilled to partner with her team to connect Dove chocolate to savvy consumers with discerning palates," said Carole Walker, VP integrated marketing communications at Mars Snackfood. "Dove chocolate is high quality chocolate and who better to illustrate this than Martha Stewart."