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Dr Pepper adds another flavor to its stable of diet soft drinks

11/26/2007

PLANO, Texas Cadbury Schweppes is set to premiere a new beverage for one of its biggest brands.

The beverage maker will be rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand’s history.

The new beverage combines the taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate. The drink contains no calories or carbohydrates.

Dr. Pepper’s first brand extension, Cherry Vanilla, launched in 2004, was the company’s most successful product introduction in more than a decade and was followed by the wildly popular Dr Pepper Berries and Cream, the company said.

Cherry Chocolate Diet Dr Pepper will be available for a limited time only.

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