Dr Pepper debuts 'Always One of a Kind' campaign

PLANO, Texas — Dr Pepper is embracing its originality in flavor and as a brand with the debut of its latest advertising campaign.

The brand launched its “Always One of a Kind” campaign, which includes a new commercial that celebrates people's individuality by having fans show off their own original expressions on t-shirts that describe what makes them unique. The commercial also features a cover of “I’ve Gotta Be Me,” which is performed by singer/songwriter and OneRepublic front man Ryan Tedder.

The company said it will continue engaging fans to join in through a variety of digital content on social media channels, including Facebook, YouTube and Twitter.

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” Dr Pepper director of marketing Dave Fleming said. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”