Dr Pepper gears up for 'Marvel's The Avengers'

PLANO, Texas — In line with the premiere of "Marvel's The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel's The Avengers” collectible cans now are available at retailers nationwide.

For its online efforts, Dr Pepper launched a free online game on DrPepper.com called "Skrulls Takedown," which was inspired by the battles featured in Marvel comic books over the last 40 years.

"Dr Pepper and 'Marvel's The Avengers' fans both crave epic adventure," said Dave Fleming, director of marketing for Dr Pepper. "Dr Pepper is teaming up with Marvel to provide a one-of-a-kind 'Marvel's The Avengers' experience — something fans can't get anywhere else.”

"Marvel's The Avengers" opens nationwide on May 4.