Drank begins distribution in Mississippi

HOUSTON Innovative Beverage Holdings' "extreme relaxation beverage" has entered the Mississippi market.

Innovative’s beverage, called drank, will be distributed by Anheuser-Busch partner Mitchelle Distributing Co. As a full-service distributor operating in the region since 1947, and Anheuser-Busch wholesaler since 1953, Mitchell brings beverages to more than 1,000 on-and-off-premise accounts in the Meridian, Leland, Columbus, and Tupelo, Miss.markets, affording drank valuable shelf space at a host of convenience stores, groceries and other retailers throughout the region.

"We are very excited about bringing drank into our network.,"said Manny Mitchell, owner and president, Mitchell Distributing Company. "They have essentially created a new beverage category, an innovation we can leverage to create an additional revenue stream. Not only does drank offer our consumers a functional, non-alcoholic beverage with superior taste, it also comes with impressive national marketing support and dedicated customers."

Earlier this month, Innovative announced it began distribution in Southwest Missouri.