Drinkable bottled soup is coming to the refrigerated case

SONOMA, Calif. -- The beverage cooler is not just for energy drinks, juices and water anymore, not with a new drinkable soup product from a startup called Sonoma Brands.

The consumer products incubator and venture fund is launching ZÜPA NOMA, a single-serve and family-sized chilled vegetable soup product. "Whole without the bowl," ZÜPA NOMA says it offers a convenient, on-the-go meal replacement or snack and makes its West Coast launch on July 1 in the Pacific Northwest, Northern, and Southern California at major retailers.

"Sonoma Brands' mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs," said founder of Sonoma Brands, Jon Sebastiani. "The $8 billion soup category is ripe for disruption and we believe that ZÜPA NOMA will revitalize the category with innovation, fresh ingredients and flavor that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh ZÜPA NOMA soup."

ZÜPA NOMA comes in six flavors that honor the culinary traditions of Sonoma County, Calif.: Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.

ZÜPA NOMA is certified organic, low-glycemic, nutrient dense, and high in fiber. This on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins, with powerhouse ingredients such as pumpkin seeds, olive oil, turmeric and ginger. The 12-oounce bottles retail for $6.99.