Duane Reade puts 'city that never sleeps' to bed with new Dream Water

12/7/2009

NEW YORK Sarpes Beverages announced the New York City launch of Dream Water and the Dream Water shot through a retail partnership with drug store chain Duane Reade. Dream Water products are available at Duane Reade locations throughout New York City and the five boroughs.

The chain will carry the Dream Water shot size (2.5 oz.), a zero-calorie drink featuring the crisp, light flavors of Lullaby Lemon with hints of tea and Snoozeberry, a combination of blueberry and pomegranate. They retail for $2.99 per shot. In January the stores will also carry the 8-oz. Dream Water bottle, featuring the flavors Lullaby Lemon with hints of tea and I dream of Kiwi...and Plum. The 8 oz. size retails for $2.49 per bottle. To celebrate the launch, Duane Reade will offer one free Dream Water shot (2.5 oz.) with the purchase of any of Duane Reade's private-label DeLish food products. The promotion, titled "This Holiday season, Have a Good Night's Sleep on Us," runs from Dec. 5 through Dec. 11.

Dream Water beverages do not contain preservatives and feature such ingredients as GABA (gamma-aminobutyric acid) and melatonin to help induce sleep.

"Duane Reade prides itself on supporting the launch of innovative products that clearly fulfill the needs of our customers," said Joe Magnacca, SVP and chief merchandising officer at Duane Reade. "Dream Water is just such a product and we welcome them to our stores, just in time for the busy and hectic holiday season when New Yorkers arguably need a good night's sleep more than any other time of year."

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