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EB Performance to launch DynaBites protein cookies

3/9/2009

DEERFIELD BEACH, Fla. EB Performance announced Monday its launch of DynaBites, Bite-Size Chocolate Chip Protein Cookies, the second product in the company’s unique line of nutritious and flavorful snacks.

DynaBites follows the launch of the company’s PB & Whey Protein Bites last year, and will be available in select stores this spring.

Each bag of DynaBites are preservative-free and kosher certified, and contain 15 grams of protein and a low-glycemic sweetener known as organic agave syrup.

EB also has a deep development pipeline of innovative products including its naturally sweetened, whey protein beverages that will soon be released. The company’s goal is to offer the consumer both healthier snack and beverage alternatives while emphasizing the benefits of whey protein.

Whey protein is considered the highest quality form of protein and contains essential amino acids that the body requires for good health. Additionally, it offers excellent digestibility and research has shown its ability to support satiety, or a feeling of fullness, helping people feel fuller longer so that they eat less.

“The development of this product was the reason we decided to launch EB Performance in the first place. It is the first product of its kind, and fits in perfectly with the growing desire for more healthy, convenient and functional snacks,” said Dan Schapiro, co-founder of EB Performance. “People have become instant fans of DynaBites, using them in creative ways such as blending it as part of smoothies and even adding them to a bowl of milk for a great, high-protein breakfast.”

 

KelloggsDRSNhttp://www.centerstoregrowth.com
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