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El Monterey mini tacos line makes its way to stores

2/7/2012

DINUBA, Calif. — Ruiz Foods has added a new snack bag line to its El Monterey brand.


The El Monterey portfolio, which features such Mexican food favorites as quesadillas, taquitos and more, now includes mini tacos, which are available in chicken and cheddar cheese, and beef and cheddar cheese varieties.


“In this economy, consumers continue to work hard to stretch their dollar by eating out less and bringing their lunch to work more often,” Ruiz Foods president and CEO Bryce Ruiz said. “And while they look for less expensive food options, they do not wish to trade off on quality, taste or variety. As a result, consumers have turned to frozen snacks as inexpensive at-home meal options.”

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