Ellio's dives into the frozen breadsticks category

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Ellio's dives into the frozen breadsticks category

03/06/2018
Best known for its line of frozen pizzas, Ellio's has decided to expand its product offerings by introducing a line of frozen breadsticks. The two new flavors — cheesy and parmesan and garlic — will be served on the Mount Laurel, N.J.-based company's four-cornered crispy crust.

Ellio's breadsticks are made with 100% real cheese and contain no artificial flavors or preservatives, the company said. Each product will come in rectangular shape and in one-inch wide breakable slices.

"The frozen food sector continues to grow year after year. We're incredibly excited to expand Ellio's presence in the frozen food aisle with the launch of Breadsticks in two varieties that both adults and kids will love," Bill Whalen, executive vice president of Dr. Oetker USA, the parent company of Ellio's Pizza said.

The breadsticks must be baked in a conventional or toaster oven for 8 to 10 minutes until the cheese is bubbling and edges are slightly browned. Each box comes with 12 sticks, and they can currently be found in the freezer aisle in retailers such as Stop & Shop, Shoprite and Acme Markets.

"Sticking with the brand's signature shape and classic crust, we topped with mouthwatering cheeses and seasonings that perfectly melts and oozes as it cooks." Melissa Vesci, brand manager for Ellio's Pizza, said.