Enlightened pays an ode to midnight snacks

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Enlightened pays an ode to midnight snacks

03/19/2019
Midnight snacks just got a whole new look.

Enlightened, a brand known for its better-for-you ice cream products, announced the launch of two new products that pay tribute to late night snacking.

"At Enlightened, we are committed to spreading joy through feel-good ice cream--and what's more feel-good than turning everyone's favorite late night snacks into ice cream flavors?" Michael Shoretz, founder and CEO of Enlightened said. "We love surprising consumers with quirky flavors (like Glazed Donut and Marshmallow Peanut Butter), and our fans love that we create delicious and whimsical ice cream that just happens to be a healthier option."

The new All That & a Bag of Chips flavor is a potato chip ice cream that also contains chocolate chips and salted fudge swirl. Available in a limited edition run, shoppers can find the product throughout the summer at Albertsons, Safeway and Vons stores on the west coast.

Meanwhile, the Movie Night variety contains a popcorn ice cream with chocolate chips and a caramel swirl. This variety will be a permanent addition to the brand’s portfolio, and launch into Giant Eagle, H-E-B and Schnucks locations throughout March.

"Our Movie Night pint has been a top-performing flavor that has introduced many fans to our brand," Shoretz said, "and we've often received customer requests for Movie Night in single-serve bar form. We love responding to customer feedback with innovation and are especially proud of this flavor, which is full of caramel and chocolate in every bite."