Evian's plastic bottle gets revamped

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company's ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

"Evian is committed not only to the quality and purity of our water, but also to the reduction of our impact on the environment," said Jerome Goure, VP marketing for Danone Waters of America. "With the launch of our latest bottle, which is lighter and more compactable, we hope that our consumers will feel good about purchasing Evian, and feel encouraged to recycle."