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Extra Dessert Delights turns to Facebook to decide newest flavor

9/9/2011

CHICAGO — Extra is enlisting consumers to help it decide what should be the next Extra Dessert Delights flavor.


Through its Facebook page, consumers can select among bananas foster, root beer float and lemon square flavors. The winning flavor of this vote will be added to the Dessert Delights lineup of orange creme pop, apple pie, mint chocolate chip, strawberry shortcake and key lime pie. Voting ends Nov. 12. The new flavor is slated to hit store shelves next summer.


Extra Dessert Delights gum is available at retailers nationwide for a suggested retail price of $1.19 (single, 15-stick Slim Pack) and $2.49 (multi-pack with three, 15-stick Slim Packs).

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