Fairlife intros Nutrition Plan in select markets

Fairlife’s portfolio of beverages is expanding.

The Chicago-based company is introducing consumers in select markets to its new Fairlife Nutrition Plan beverage, which is a lactose-free, meal replacement shake.

Available at more than 200 BJ’s Wholesale Club locations in the Northeast, Southeast and Mid-Atlantic regions, the drink comes in one flavor — chocolate — aims to help consumers pursue sustainable health goals with the nutrition they need and is designed to satisfy hunger, the company said.

In addition, the product can help those who are on a Keto plan or using WW, and combines Fairlife’s ultra-filtered milk with real cocoa, to create a creamy texture.

Fairlife Nutrition Plan contains 150 calories, 30 g of dairy protein, 2 g of sugar and has 8 essential vitamins and minerals.

Shoppers can find a 12-pack of 11.5-oz. bottles available for the suggested retail price of $16.66 for a limited time at BJ’s Wholesale Club locations in Ohio, Maine, New Hampshire, Massachusetts, Connecticut, New York, Philadelphia, New Jersey, Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia, and Florida.

Following Fairlife Nutrition Plan's test launch, the brand is looking to add a vanilla flavor and expand distribution to include major grocery, retail, and convenience stores nationwide, the company said.