Fanta introduces new formula and packaging of beverages

ATLANTA Coca-Cola’s Fanta beverage line is undergoing a make-over.

The company announced Thursday that Fanta will feature 100% natural flavors and a bold new look in its packaging that includes vibrant packaging with colorful illustrations and contemporary graphics.

Both the new formulation and look for Fanta will roll out in the United States this month.

The Fanta brand offers an assortment of bold, tantalizing flavors that are caffeine-free. Fanta Orange is the latest member of Coca-Cola North America’s portfolio of sparkling beverages to feature 100% natural flavors, joining Coca-Cola and Sprite. By summer’s end, two other products of the Fanta line will be available with 100% natural flavors – Fanta Apple and Fanta Grapefruit.

“The introduction of this new formulation and the new look of the Fanta line are part of our ongoing efforts to reinvigorate the sparkling beverage category in the U.S.,” said Santiago Blanco, VP Sprite and flavors, Coca-Cola North America.

Fanta Orange is available in multiple retail and convenience channels nationwide, in 12-ounce-cans, 20-ounce bottles, two-liter bottles and multi-packs.