Farmer’s Choice Food Brands launches organic fruit snacks

ALLENDALE, N.J. — New Jersey-based Farmer's Choice Food Brands on Monday announced the launch of Go Organically Fruit Snacks.

The USDA-certified organic snacks are made of real fruit purees and juices, and are available in three varieties: Fruit Medley, which features strawberry, orange, apple, peach and cherry flavors; Mixed Berry, which consists of fresh-off-the-vine strawberry, raspberry, blueberry and blackberry; and Tropical Bursts, which contain sun-ripened mango, kiwi-strawberry, pineapple, pink grapefruit and mandarin orange.

"While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most — taste,” Josh Shapiro, VP of marketing for Farmer's Choice and Promotion In Motion, said. “We set out to make an organic product with real fruit purees and fruit juices that tastes great. Go Organically Fruit Snacks offer an authentically fresh and delicious taste experience that moms and dads can feel good about bringing home.”

Go Organically Fruit Snacks include 100% of the daily recommended value of Vitamin C and are GMO-free, gluten-free and preservative-free, the company said. They contain natural flavors and colors from natural sources.  

Go Organically Fruit Snacks are initially being offered in eight-count boxes with a suggested retail price of $3.99.