Ferrero U.S.A. goes green

1/12/2009

SOMERSET, N.J. Ferrero U.S.A. announced new environmental friendly packaging for their line of Tic Tac mints.

New packaging, new slogans, "Please Recycle" and "Be Green," and a recent partnership with Earth911 mark Ferrero's extensive efforts to reduce its carbon footprint.

"The Tic Tac brand is dedicated to implementing responsible practices across its operations that are respectful of the environment," said Tic Tac brand manager Jim Morris.  "We encourage consumers to incorporate 'reduce, reuse, and recycle' activities into their daily lives, and to that end have printed a call-to-action on our packages asking consumers to be green and please recycle the packaging after they have enjoyed their mints."

The transition will reduce the company's annual greenhouse emissions by 44%, energy levels will decrease by 34% and plastic use will be cut by 296 tons per year.

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