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Fiber One unveils 80-calorie cereal

6/28/2011

MINNEAPOLIS — Fiber One is adding a breakfast choice to its lineup of products.


New Fiber One 80 Calories cereal is a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company.


“When people are trying to lose weight, they often struggle to find diet-friendly foods that still taste good and fill them up,” Fiber One marketing manager Liz Mascolo said. “The new Fiber One 80 Calories cereal delivers on those dieting necessities — so much so that we expect dieters will be excited to share it with friends.”


Fiber One 80 Calories cereal is available in grocers’ cereal aisles nationwide for a suggested retail price of $4.49.

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