Flipz combines sweet, salty snacks in new mix

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Flipz combines sweet, salty snacks in new mix

04/16/2019
Flipz is putting together sweet, salty and crunchy snacks together in a new launch.

The brand unveiled its new Flipz Mix, which contains milk chocolate-covered pretzels, popcorn, pretzels and candy-coated chocolate pieces.

"With the minutia of everyday life, we felt inspired to 'remix' the way our consumers typically snack," said Carlos Canals, Managing Director, pladis North America. "Flipz is known for its iconic, chocolate-covered pretzels, and we have found a way to enhance this delectable offering with the addition of sweet and savory ingredients, bringing fun and excitement to snack time anywhere, any place."

Created as a way for consumers to enjoy various flavors in one, Flipz Mix can be shared with friends or the whole family, the company said.

Shoppers can head to their nearest CVS Pharmacy and glance over the snack and candy aisle to pickup a bag of the Flipz Chocolate Mix, which comes in a 4-oz. size that retails for $2.49 and 6.5-oz. for $3.49.

The snack will launch at additional retailers later this year, as will the brand's new Mix White Fudge, which is set to contain white fudge covered pretzels, popcorn, pretzels and dried cranberries.