Foco coconut water introduces five new flavors

NEW YORK — Vasinee Food, the leading importer of Foco 100% Pure coconut water in the United States, is now introducing Foco in five tropical fruit flavors: pineapple, mango, pomegranate, pink guava and lychee.

Foco 100% Pure coconut water has received excellent reviews for its sweet, pure, refreshing taste. With the addition of these all-natural, tropical flavor splashes, the brand now offers consumers more ways to "Go loco for Foco," as its new advertising slogan suggests.

"These flavor introductions are a natural extension for Foco," said Nina Vatthana, president of Vasinee. "We believe we have the purest, best-tasting coconut water on the market because we use single-source, young green coconuts grown on specific plantations in Southeast Asia, controlled by us. The result is a coconut water with consistently great taste characteristics and nutrient levels, but is never made from a concentrate. So the five tropical fruit flavors we've added simply enhance Foco's already superior taste."

Like the original, the five flavored Foco coconut waters will be distributed in a 500-mL Tetra Pak carton. They'll also be low in calories (only 50 calories per serving, with Mango at a low 60 calories), nutrient-rich (five essential electrolytes) and offer excellent, all-natural hydration properties. Coconut water is often called a better hydrator than water and is an excellent sports recovery drink.

Vatthana also points out that each tropical fruit flavor was carefully chosen to complement the delicious taste of Foco 100% Pure coconut water. Pineapple offers a refreshing alternative to a pina colada without the extra calories; mango pleases with an aromatic, bold flavor; pomegranate is light and sweet, with just a hint of tart; pink guava is fragrant, fresh and crisp; and lychee lives up to its billing as the most exciting of exotic fruits.

FOCO 100% coconut water in tropical fruit flavors is being supported with a comprehensive advertising and point-of-sale merchandising campaign that builds on the brand's memorable themes, "Go loco for FOCO" and "heavenly hydration." The product website, GoLocoForFoco.com, features full product details, a retail store locator and distributor contact information.

Vasinee's Vatthana believes that the tropical flavor additions to the rapidly growing Foco 100% Pure coconut water line strengthen its chances of taking even more market share. "We've been selling coconut-based food products successfully for 25 years, and we've put together a great team behind the Foco tropical flavors launch," Vatthana said. "We think consumers are going to be asking for Foco by name wherever they buy this healthy beverage category." She added, "We don't call it 'heavenly hydration' for nothing."

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