Forgiven makes way to Duane Reade stores

ATLANTA — Forgiven Bottling Group is bringing its alcohol metabolizer to Duane Reade stores.

The company and its distributor, RH Labs, said Forgiven, which is designed to increase the rate at which the body processes alcohol, will be available chainwide. Additionally, the product also will be promoted on a Times Square billboard, effective June 18.

Forgiven is a proprietary blend of all-natural ingredients, including organic acids, amino acids, vitamins and herbs that increase the body's metabolic rate while restoring the necessary amounts of essential vitamins and nutrients, the company said.

Forgiven is sold at such retailers as CVS/pharmacy and GNC. Duane Reade is the latest major chain to join the ranks of CVS and GNC, who already carry Forgiven.