Former Gillette executive joins Welch's

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch's last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

"We are enjoying very positive business momentum at Welch's, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch's president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."