Former Vitamin Water exec joins Skinny Nutritional Corp.

Skinny Nutritional Corp., distributor of Skinny Water, announced today the addition of their new director of operations, Cliff Oster. Oster will lead product development, production and purchasing of the zero-calorie, flavored water designed for dieters.

Oster formerly served as Glaceau Vitamin Water’s director of operations where his responsibilities included co-packing management, quality control, purchasing and insuring product quality and performance. He also formulated the first three Vitamin Waters to be sold in the U.S. and is credited with much of the product’s successful marketing across the country.

Oster has an extensive history working in the beverages market. He said in a recent interview that his goals at Skinny Water include producing a beverage for the mass market to help consumers reach and maintain healthy body weights.