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Fresh & Easy boosts Eatwell, Goodness product lines


EL SEGUNDO, Calif. — Fresh & Easy has expanded its Eatwell and Goodness lines with more than 60 new products.

The Eatwell line, which now will include such items as breakfast cereals, whole grain pasta and turkey meatloaf, was launched in 2010 to offer customers seeking nutritionally balanced food without compromising taste. The Goodness line, which now includes such items as sunflower kernels multi-pack, chicken risotto and vanilla animal crackers, are products that provide wholesome options for fun meals and snacks for children, Fresh & Easy said.

“Customers are always seeking more ways to improve their lifestyles and save money,” Fresh & Easy chief customer officer John Burry said. “Our new eatwell and Goodness products provide customers with healthier eating options that don’t compromise on taste and don’t break the bank.”

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