Fresh & Easy expands private-label offering with vitamins, supplements

EL SEGUNDO, Calif. — Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

Fresh & Easy said its vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye and general health. They also provide antioxidant support, help energy metabolism and provide sleep support, the company said.

The line ranges in price from $2.99 to $10.99.