Frito-Lay expands Smartfood brand with new product line


PLANO, Texas — Frito-Lay North America's Smartfood brand is being extended to include all-natural popcorn, popped chips and puffed corn snacks.

New Smartfood Selects products are made with all-natural ingredients and are free of artificial flavors, preservatives and ingredients, the company said. The portfolio includes parmesan herb popcorn, buffalo cheddar popcorn, cinnamon brown sugar popcorn, sour cream onion puffed corn, Italian herb multigrain popped chips, cinnamon brown sugar multigrain popped chips, feta herb hummus popped chips and garlic tomato basil hummus popped chips.

"Consumers have come to expect added value from the products they buy, and snacks are no exception. Great taste is a must, but consumers also demand smart options," Frito-Lay North America SVP growth ventures Daniel Naor said. "Smartfood Selects offer a variety of light-textured and airy snacks with smart combinations of herbs and spices, and all-natural ingredients."

Smartfood Selects popcorn is available in 6-oz. bags, Smartfood Selects puffed corn is available in 4-oz. bags and Smartfood Selects popped chips are available in 3.25-oz. bags. All varieties have a suggested retail price of $3.29.

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