Frito-Lay to sell, distribute Matador by Jack Link's brand

PLANO, Texas PepsiCo's Frito-Lay North America division announced it has entered into an agreement with Jack Link's, in which Frito-Lay will sell and distribute a new line of meat snacks under the Matador by Jack Link's brand, aimed at young adults with action-driven lifestyles.

"The Jack Link's brand continues to drive growth in meat snacks, and the new line of Matador products and partnership with Frito-Lay will take that growth even further," said Troy Link, president of Jack Link's Beef Jerky. "Combining the taste and quality of Matador meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies."

The Matador by Jack Link's lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options. The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.

Under terms of the agreement, Frito-Lay will distribute and sell Matador by Jack Link's meat snacks beginning Aug. 17.

Other terms of the agreement were not disclosed.