Frito-Lay turns up the heat with tapatio spice snacks

PLANO, Texas — PepsiCo's Frito-Lay division is launching two new snack chips flavored with tapatio, a spicy sauce made with a combination of red chili peppers, spices and a hint of garlic.

New Lay's Tapatio Limon flavored potato chips and Cheetos Tapatio flavored snacks join the existing line of tapatio flavored chips: Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips.

"We know that many of our consumers are already pairing their favorite hot sauce with their favorite Frito-Lay snacks," said Ram Krishnan, vice president, marketing, Frito-Lay North America . "Whether consumers are relaxing at home with Lay's potato chips or hanging out with the family having fun with Cheetos snacks, we're excited to offer two hot new ways to enjoy great snacking."

Tapatio hot sauce was first introduced to consumers in the early 1970s. Founder Jose-Luis Saavedra, Sr. began by making batches of hot sauce from his family home and personally delivering bottles of the finished product to local Los Angeles markets.

"Tapatio hot sauce and Frito-Lay have a shared passion for bringing great tasting, high-quality products to our consumers," said Jose-Luis Saavedra, Sr. , founder, Tapatio Hot Sauce. "This partnership allows us to continue to bring our famous hot sauce to new customers, while providing a fun way for our existing fans to experience their favorite hot sauce flavors."

New Lay's Tapatio Limon flavored potato chips are available in 2.875 oz. bags for $1.49, 7 oz. bags for $2.99 and 9.5 oz. bags for $4.29. New Cheetos Tapatio flavored snacks are available in 1.125 oz. bags for $.50, 3.75 oz. bags for $1.49 and 9.5 oz. bags for $3.49.

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