Frito-Lay uses online contest to find inspirational stories for new TrueNorth ad campaign

PLANO, Texas Frito-Lay is asking for the help of inspirational individuals to fill a TV ad spot during this year’s 81st Annual Academy Awards with a story about their life’s passion. The 60-second ad spot, airing Feb. 22, 2009, will mark the beginning of a national, multimedia ad campaign for Frito-Lay’s TrueNorth nut snacks and will be directed by Oscar-winning actress Helen Hunt.

TrueNorth will be the only advertiser in the snack category during the awards show, and the contest spot will be one of several of TrueNorth’s to air during the pre-show, as well as the show itself. TrueNorth has already found three inspirational stories that it will promote online and in print as part of its new campaign.

Essays can be submitted now through Dec. 31 at www.truenorthsnacks.com/story.