Fruit2O introduces new 'Essentials' line

CINCINNATI From the creators of Fruit2O, the original fruit-flavored water, comes a new fortified water unlike any other — Fruit2O Essentials — providing nutrients found in two servings of fruit with zero calories in each bottle.

Every bottle provides nutrients found in two servings of fruit, including important vitamins and minerals and 1 g of fiber. Each of the six delicious flavors combines a popular fruit with a super fruit delivering uniquely beneficial nutrients. There are six Fruit2O Essentials flavors offered, including cranberry raspberry, strawberry kiwi, peach mango, citrus, blueberry pomegranate and cherry acai.

"The creation of the Fruit2O Essentials line was really in response to a lack of better, more nutritious fortified water options out there for consumers," said Dave Zellen, brand manager for Fruit2O. "Many fortified waters and juices claim to provide important health benefits, such as immunity-enhancing nutrients and enriched vitamins. The problem is that many of them don't provide significant levels of vitamins and minerals, and, worse yet, are loaded with extra sugar and calories. With actual benefits of fruit nutrients and zero calories, Fruit2O Essentials is a deliciously easy way for women to better achieve their recommended daily intake of both water and fruit nutrients."

Fruit2O Essentials is available in many U.S. markets. Single 18-oz bottles will be sold in grocery stores for a recommended retail price of $1.29-$1.49, and in 15- and 20-packs at Club stores for a recommended retail price of $9.99 to $12.89. For more information on Fruit2O Essentials, including a list of specific retail locations, visit www.fruit2o.com.

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