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Garden Lites intros revamped packaging, new breakfast items

Garden Lites is taking its veggie-rich foods and packaging to new heights.

The Rahway, N.J.-based company unveiled its revamped look, which features its sub-brand name — Veggies Made Great — on the packaging.

"At Garden Lites we are passionate about our brand purpose: make surprisingly delicious veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message," Andy Reichgut, executive vice president of Garden Lites, said.

In addition to unveiling a new look, the brand also is expanding its portfolio to include frittatas on its breakfast menu.

Featuring such options as egg white spinach frittata and a veggie bacon and potato frittata that’s made with pinto beans, the line joins the brand’s various other breakfast items, which include muffins and veggie cakes.

"This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase," Reichgut said. "We are confident that the brand refresh will drive new consumers to the brand."

Garden Lite’s products are gluten-free, non-GMP, nut free and contain kosher ingredients. The frittata line can be found at such retailers as Stop & Shop, Giant Landover and select Costco stores.

The brand's other offerings can be found on the shelves of such locations as Kroger, Meijer, Target, Shop Rite, Publix, Giant, HEB, Ralph's, Fry's and Whole Foods Market. Further information on the company’s other products can be found on its website.
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