Glaceau brings low calorie to the next level

WHITESTONE, N.Y. Less than one year after debuting its 10-calorie per serving beverage, Glaceau is keeping its flavor with vitamins, nutrients and no calories.

New Vitaminwater Zero is an enhanced-water beverage sweetened with Truvia, a high-purity extract of the stevia leaf, for great taste. Additionally, a range of important vitamins and nutrients, including B vitamins, vitamin C and added electrolytes (calcium, magnesium and potassium).

"Vitaminwater Zero complements the Vitaminwater base brand very nicely," said Matt Kahn, SVP marketing for Vitaminwater. "Vitaminwater Zero provides an ideal option for calorie-conscious consumers looking for a great-tasting beverage with  the added benefits of vitamins and electrolytes."

Vitaminwater Zero will be available in 20-oz. bottles on shelves nationwide early next year, and will feature seven flavors, including: XXX (acai-blueberry-pomegranate), Multi-V (lemonade), Essential (orange-orange), Mega-C (grape-raspberry), Go-Go (mixed berry), Recoup (peach-mandarin) and Revitalize (green tea).

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