Global retail sales surpass $10 billion for PepsiCo's potato chip brands

3/14/2012

PURCHASE, N.Y. — PepsiCo's potato chip portfolio has hit a major milestone.


The company said the "Banner Sun" portfolio, which is anchored by Lay's — the world's largest food brand and the No. 1 potato chip brand globally — and also includes Walkers, Smith's and Sabritas brands, has grown more than $10 billion, thanks to "great-tasting products, innovative marketing, local agriculture and a powerful go-to-market system" and the expansion into international markets, the company said. The top 10 markets for the company include the United States, United Kingdom, Russia, Canada, Spain, Australia, China, Mexico, Netherlands and India.


"PepsiCo continues to focus on growing its largest food and beverage brands, and this milestone is another example of how our efforts are paying off," PepsiCo chief marketing officer Salman Amin said. "Whether it's Lay's, Walkers, Smith's or Sabritas, PepsiCo has built some of the world's strongest brands that are loved by consumers around the globe. And it's because of PepsiCo employees throughout the world that we are able to achieve this impressive milestone — from the growers in our fields to our frontline workforce that makes, sells and delivers our products each and every day."

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