GoGo squeeZ launches new no-mess applesauce for kids

6/24/2009

NEW YORK GoGo squeeZ is revolutionizing the way consumers view applesauce with the introduction of its new squeezable, re-sealable, no-mess applesauce for kids.

The convenient pouch design neatly packs two all-natural flavor options, apple-apple and apple-strawberry. The healthy snack, intended originally for NASA astronauts, contains a full serving of fruit and is perfect for kids on-the-go.

“Children are interested in flavor and a fun design – but we know parents are looking for a snack of more substance they can be sure their kids will eat when on-the-go,” said David Istier, Materne’s North American VP marketing. “GoGo squeeZ comes in a fun package, is simple for kids to use independently and actually tastes good. Parents can enjoy the benefits of providing their children with a no-mess, no-fight, healthy snack option.”

GoGo squeeZ is re-launcing in June with a 100% fruit, no added sugar range. The launch will include the addition of three new flavors. GoGo squeeZ is now available in single pouches or 4-packs at Whole Foods and other retailers across the United States. 

KelloggsDRSNhttp://www.centerstoregrowth.com
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