Goldfish sandwich bread looks to appeal to kids, young at heart

NORWALK, Conn. — Pepperidge Farm's Goldfish brand is diving into a new category.

Known for its iconic cracker snacks, the brand has brought the Goldfish shape to a line of sandwich bread, available in soft white, soft 100% whole wheat and soft honey-wheat varieties. The crust-free breads are designed to please the pickiest of sandwich eaters, both young and old, Pepperidge Farm said.

“We are excited to offer kids and the young at heart a fun and healthful new way to enjoy their favorite sandwiches,” said Maureen Linder, SVP and general manager, fresh and frozen bakery at Pepperidge Farm. “When you see our Goldfish sandwich bread, you can’t help but smile. It’s also part of Pepperidge Farm’s ongoing commitment to health and wellness, which we already demonstrate in both our bakery and cracker categories.”

New Pepperidge Farm Goldfish sandwich bread is available in major supermarkets, grocery stores and mass merchandisers for a suggested retail price of between $3.29 and $3.49.