Goodwin partners with GoodNites Brand to revamp packaging


MEDIA, Pa. Goodwin, the award-winning youth brand design firm, has teamed up with Kimberly-Clark’s GoodNites brand in creation of a new product packaging design for its brand of youth pants.

The new design features a more contemporary look, prominent sizing and weight range scale, and clear differentiation between the brand’s briefs and boxer product forms, making it easier for moms everywhere to find the right product for their children.

Goodwin’s focus was to create a package design that met the brand’s three key objectives: create a sense of normalcy that brings the brand promise to life, improve product differentiation at shelf level and improve shopper navigation.

GoodNites’ brand team worked directly with moms and children using the product to ensure customer satisfaction. The recently refurbished GoodNites brand packaging is now available.

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