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Guayaki introduces Yerba Mate sparkling beverages


CHICAGO — Guayaki is expanding its Yerba Mate portfolio with a new sparkling beverage line.

Guayaki Sparkling Yerba Mate beverages, available in cola-flavored classic gold, cranberry pomegranate and grapefruit ginger flavors, are sold in 12-oz. Rexam Sleek cans. Yerba Mate is a caffeine alternative that provides "strength of coffee, the health benefits of tea and the euphoria of chocolate" and also is organic and Fair Trade certified, the company said. The Yerba Mate portfolio currently includes such products tea bags, bottled tea and energy shots.

"Our new sparkling beverages will give even more people the opportunity to experience the distinctive benefits of Yerba Mate," Guayaki co-founder and VP marketing David Karr said. "This is an important step in our ongoing effort to make Yerba Mate more accessible to a mainstream audience."

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