Haagen-Dazs rolls out new Haagen-Dazs Five series

OAKLAND, Calif. Haagen-Dazs is launching a new ice cream line that contains just five ingredients.

The new Haagen-Dazs Five series is one-third less fat than regular Haagen-Dazs flavors. The line was developed, the company said, because consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients.

All Haagen-Dazs Five flavors are made with milk, cream, sugar, eggs and one of the following ingredients to create these seven single-note flavors: brown sugar, coffee, ginger, milk chocolate, mint, passion fruit, or vanilla bean.

"At Haagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients. The new Five ice cream line allows the hero ingredient in each flavor to sing," said Ching-Yee Hu, Haagen-Dazs brand manager. "The Haagen-Dazs Five line is all about the essentials, and as a result, the pure essence of each ingredient comes alive. Flavors like Ginger really pop and Passion Fruit explodes with real luscious fruit flavor."

The Haagen-Dazs Five series, both all-natural and kosher, is available nationwide at all major and local Haagen-Dazs brand retailers with a suggested retail price of $4.39 per carton.