Hallmark puts feelings into words for Mother’s Day

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Hallmark puts feelings into words for Mother’s Day

By Gisselle Gaitan - 05/03/2018
Hallmark is channeling those Mother’s Day feels with their Signature cards. Featuring new selections that contain intricate designs, handcrafted embellishments and unique craftsmanship, the collection contains more than 100 cards, including those with Spanish sentiments and 14K gold-plated necklaces.

“At Hallmark, we believe that every mom deserves to hear how amazing she is, especially on Mother's Day, and we want to help people tell the moms in their life what she means to them with a Signature card that is as special as she is,” Lindsey Roy, chief marketing officer at Hallmark Greetings, said. “When you care enough to put what you feel in your heart into words, it is the best gift for a mom. It can change her world.”

In addition to its wide array of card offerings, the Kansas City, M.O.-based company also is introducing a new marketing campaign aimed at inspiring people to take the time to honor the mother in their lives.

“Modern Family” star Julie Bowen will provide the voiceover for Hallmark’s “When You Care Enough to Put It Into Words” commercials. She also partnered with the company and Improv Everywhere to showcase the impact a card make. Other marketing tactics will include social, online video, interactive digital and radio ads, the company said.

“Our hope is that Signature cards will help people recognize and celebrate all types of moms and mom figures in their lives this Mother's Day,” Roy said. “Mother's Day is a time to celebrate all moms — your own mom, your mom friends, people who have been like a mom to you, and so many more. Telling someone what they mean to you, or what a great mom they are, can make all the difference in someone's day.”

Further information on the Signature card line, including a store locator, can be found on Hallmark’s website.