Hallmark serenades Valentine's Day with Vinyl Record Cards
Hallmark is bringing the love for Valentine's Day. The company announced plans to release Vinyl Record Cards, which will include seven-inch vinyl records featuring songs from Atlantic Records artists such as, Bruno Mars, Aretha Franklin and INXS.
"At Hallmark, we are merging music trends with greeting cards to take card giving and receiving to the next level," Tom Brantman, creative director at Hallmark Greetings Innovation, said. "Sharing and enjoying music with others is an experience that spans all generations and brings people together in a way that other things can't. Our vinyl record cards do just that: they offer more than a sentiment - they are a gift in themselves."
Each card comes with a 45 RPM vinyl record featuring two songs from each artist, which is built into the sleeve of the card's cover. The Kansas City, Mo.-based company also will launch vinyl record cards for birthdays later this year.
"We are thrilled to be partnering with Hallmark on the launch of such an innovative product," Mark Pinkus, president of Rhino Entertainment, who also oversees the Atlantic Records catalog, said. "With the renewed popularity of vinyl, especially among younger generations, we see this as an amazing opportunity to showcase classic songs, along with current hits, to the card buying public."
Hallmark's Vinyl Record Cards are available for purchase anywhere Hallmark cards are sold, on the company's website and Amazon.
"At Hallmark, we are merging music trends with greeting cards to take card giving and receiving to the next level," Tom Brantman, creative director at Hallmark Greetings Innovation, said. "Sharing and enjoying music with others is an experience that spans all generations and brings people together in a way that other things can't. Our vinyl record cards do just that: they offer more than a sentiment - they are a gift in themselves."
Each card comes with a 45 RPM vinyl record featuring two songs from each artist, which is built into the sleeve of the card's cover. The Kansas City, Mo.-based company also will launch vinyl record cards for birthdays later this year.
"We are thrilled to be partnering with Hallmark on the launch of such an innovative product," Mark Pinkus, president of Rhino Entertainment, who also oversees the Atlantic Records catalog, said. "With the renewed popularity of vinyl, especially among younger generations, we see this as an amazing opportunity to showcase classic songs, along with current hits, to the card buying public."
Hallmark's Vinyl Record Cards are available for purchase anywhere Hallmark cards are sold, on the company's website and Amazon.