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Hawaiian Punch getting a makeover, inside and out

1/10/2011

PLANO, Texas — A Dr Pepper Snapple Group brand is getting refreshed.


The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.


And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.


Hawaiian Punch also will become available in a six-pack of 10-oz. bottles, according to the Wall Street Journal.

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