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Heinz brings Mayochup to shelves

After teasing whether or not it would bring its ketchup and mayonnaise hybrid to market, Heinz has decided to unleash the flavor to store shelves.

The company, which is part of the Kraft Heinz portfolio, announced that it will bring the concoction to the United States and allow fans to decide which city will try the product before it officially hits shelves.

Until Sept. 18, consumers can vote on Heinz’s Twitter account, and the winning city will be awarded a food truck takeover that will include French fries and samples of Mayochup.

“After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favor of bringing it stateside, launching Mayochup in the United States was a no-brainer,” Nicole Kulwicki, director of marketing at Heinz, said. “We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”

The product will be available in a 16.5-oz. squeeze bottle that retails for $3.49, and can be found on the shelves of such major retailers as Walmart.

Further information on the product or any of Heinz's other offerings can be found on the company's website.
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