Heinz' new ketchup delivers a bold kick to brand's portfolio

PITTSBURGH — Heinz is incorporating a spicy kick to it's classic tomato ketchup product. The company announced that consumers will be able to purchase Heinz Ketchup Blended with Sriracha .

 

The Sriracha variety joins a line of flavored ketchups from Heinz that include Heinz Tomato Ketchup Blended with Real Jalapeno, Heinz Tomato Ketchup Blended with Balsamic Vinegar and Heinz Hot and Spicy Ketchup Blended with Tabasco Brand Pepper Sauce.

 

“Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment," said Joseph Giallanella, brand manager of Heinz Tomato Ketchup. "The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

 

The Sriracha variety is now available at select retailers for a suggested retail price of $2.69.