Heinz’ third Ketchup Creativity Contest encourages students to design packaging

PITTSBURGH, Pa. H.J. Heinz Co. for the third time is incorporating grade-school children’s art on their packaging and offering prizes to 12 young, grand-prize winners. Students in first through 12th grade are encouraged to create their own unique designs, and each piece of art will be displayed on approximately 19.5 million Heinz Ketchup packets, as well as in the “winners’ gallery” at KetchupCreativity.com.

The Ketchup Creativity Contest ends Feb. 28, and the winners will be announced on or around March 31. Grand-prize winners receive a $1,000 cash prize, and the schools receive $1,000 toward art supplies, $1,000 worth of Heinz Ketchup and the winner’s artwork on a framed poster. 

The past two Ketchup Creativity Contests have generated approximately 30,500 entries. “Through programs like this, we try to provide value-added marketing programs to schools, while also strengthening our relationships with consumers, Laura Reiser, associate brand manager for Heinz Ketchup, said. 

Anyone can vote from March 20 to March 25 at KetchupCreativity.com. The site also promotes healthy eating with grade-specific lessons for teachers and design tips from Burton Morris, one of the contest judges.