Heinz's ketchup with balsamic vinegar becomes permanent staple in lineup


PITTSBURGH — A limited-edition ketchup variety from Heinz will become a full-time member of the brand's lineup.

The introduction of Heinz Ketchup blended with balsamic vinegar marks the company's first new flavor in nearly a decade. Packaged in a glass 14-oz. bottle and featuring a black and silver label, the ketchup uses traditional Heinz variety tomatoes and special blend of spices but features tangy balsamic vinegar instead of traditional distilled white vinegar to provide a richer flavor.

Last fall, Heinz gave away samples of Heinz Ketchup blended with balsamic vinegar via Facebook and eventually sold it in stores from December 2011 to March 2012.

“We were thrilled with how people embraced the limited edition flavor and are happy to announce that it will join the other varieties of Heinz Ketchup offered regularly,” said Eric Dahmer, senior brand manager for Heinz Ketchup. “People told us they loved the familiar, yet exciting taste and enjoy it as a key ingredient in favorite recipes and as a flavor-booster on mealtime foods, such as chicken, pork and steak to create a more sophisticated, robust taste.”

Heinz Ketchup blended with balsamic vinegar will be available at select retailers nationwide for a suggested retail price of $2.49.

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