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Hellmann's, Frank's RedHot team up for limited-edition mayonnaise

3/22/2012

ENGLEWOOD CLIFFS, N.J. — Hellmann's and Frank's RedHot have expanded their limited-edition line of mayonnaise.


New Hellmann's Spicy Buffalo with Frank's RedHot is a reduced-fat mayonnaise that combines the creaminess of Hellmann's mixed with Frank's authentic Buffalo flavor, the brands said. It now is available in 9 oz. squeeze bottles at Walmart, Target and select grocery retailers.


"The Hellmann's limited-edition line was developed to offer families the flavor variety and convenience they're seeking to spice up their everyday dishes, while still maintaining the same great taste of Hellmann's Mayonnaise," Hellmann's senior brand manager Ben Crook said. "Hellmann's Spicy Buffalo with Frank's RedHot is the latest flavor to hit shelves as part of our limited-edition product rotation. In 2011, we introduced Hellmann's Mediterranean roasted garlic and herb and mayo lovers will be able to purchase a new flavor creation from us every six months."

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