Hellmann’s dives into the ketchup game

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Hellmann’s dives into the ketchup game

By Gisselle Gaitan - 04/09/2018
Hellmann’s, a brand that is most notably known for its mayonnaise products, has expanded its portfolio by introducing its first-ever ketchup product.

Available at retailers nationwide, Hellmann’s Real Ketchup Sweetened only with Honey is created with six ingredients tomato puree, honey, white wine vinegar, spices onion powder and salt. The product has no artificial ingredients or preservatives and uses non-GMO sourced ingredients, the Englewood Cliffs, N.J.-based company said.

"Over time, food has continued to evolve and it's time for ketchup to evolve too," Russel Lilly, marketing director of Hellmann's, said. "We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We're giving people a choice when it comes to feeding themselves and their families with a brand they know and trust."

Hellmann’s Real Ketchup Sweetened only with Honey can be found in the condiment aisle in 14-oz., 20-oz. and 32-oz. bottles. More information and recipes can be found on the company’s website.