Heluva Good! brings new heat to dairy case

LYNNFIELD, Mass. -- A major brand in the snacking category is adding some heat to the dairy case.

Heluva Good! is launching a new limited edition dip called Heluva Good! Dip Flavored with TABASCO. The new flavor features the peppery punch of TABASCO brand Original Red Sauce. The new dip also combines the iconic flavor of TABASCO brand seasoning with rich, creamy sour cream to create a bold flavor that livens up any snacking occasion.

"Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case," said Jason West, McIlhenny Company chief marketing officer. "As we head into the summer BBQ season, we look forward to seeing all of the ways consumers put this dip to use."

Heluva Good!'s existing dip varieties include Bacon Horseradish,  Bodacious Onion, Buttermilk Ranch, French Onion, Jalapeño Cheddar and White Cheddar & Bacon.

Heluva Good! is part of the HP Hood LLC family of brands. Heluva Good! products are available in the dairy cases of retailers throughout the Northeast, Southeast and Midwest (to the Rockies) and all of Canada.