Hershey gears up for Halloween with new assortments, special-edition candies

HERSHEY, Pa. Hershey has brewed up new ‘spook-tacular’ Halloween treats to excite trick-or-treaters and sweeten seasonal parties and candy dishes.

Adding a twist on an iconic chocolate treat, Hershey has transformed its Kisses brand by making them available in trick-or-treat packages each containing three individually wrapped Hershey’s Kisses chocolates. Additionally, Reese’s Peanut Butter Cups introduces bags of snack-size Reese’s Peanut Butter Pumpkins.

To make Halloween shopping eerily easy this season, Hershey offers a wide array of new candy assortments at retail, including:

• NEW – Hershey’s chocolate assortment with 28 snack-size packages (Hershey’s Kisses, Reese’s Peanut Butter Cups, Milk Duds and Hershey’s Cookies ‘n’ Creme bars)
• NEW – Hershey’s Seasonal Shapes assortment with 50 snack-size packages (Hershey’s Tombstone-shaped Moulded Bars in milk chocolate and Cookies ‘n’ Creme flavors, and Reese’s Peanut Butter Pumpkins)
• NEW – Hershey’s candy assortment with 100 snack-size packages (Reese’s Pieces, Hershey’s chocolate lollipops, Milk Duds, Jolly Rancher Doubles, Whoppers malted milk balls and Twizzlers Rainbow Twists)
• NEW – Hershey’s candy Assortment with 125 snack-size packages (Reese’s Peanut Butter Cups, Whoppers malted milk balls, Hershey’s Cookies ‘n’ Creme Bars, Almond Joy and Heath milk chocolate English toffee bars)
• NEW – Frightfully Fun snack-size assortment (Twizzlers Rainbow Twists, Twizzlers Pull-N-Peel Green Apple, Jolly Rancher lollipops, Jolly Rancher Doubles and Good & Fruity)
• NEW – Good & Plenty, Good & Fruity snack-size assortment
• NEW – Hershey’s Monster Mix snack-size assortment (Hershey’s Chocolate lollipops, Jolly Rancher Doubles, Whoppers malted milk balls, Milk Duds, Twizzlers Strawberry Mini-Bars and Jolly Rancher Cherry Hard Candy Stix)
• NEW – Nuts & More Nuts assortment with 28 snack-size packages (Hershey’s Mr. Goodbar, Almond Joy Candy Bars, Hershey’s milk chocolate with almonds and PayDay Peanut Caramel Bars)
• All Time Greats assortment with 100 snack-size packages (Kit Kat, Whoppers malted milk balls, Reese’s Peanut Butter Cups and Hershey’s milk chocolate bars)

Hershey also helps celebrate the season with treats adorned in festive foils to spruce-up home and office candy dishes. Debuting are Halloween Hershey’s Kisses miilk chocolates and Halloween Reese’s miniatures milk and dark chocolate assortment, each individually wrapped in orange and black foils. Also new is Halloween Hershey’s Miniatures in purple, lime green, orange and black wrappers, adding a frightfully fun touch to seasonal decor.

Hershey’s seasonal offerings can be found at retailers nationwide. For more information on Hershey Halloween products, as well as costume ideas, spooky screensavers, desktop wallpapers, delicious recipes, craft activities and party invitations, visit www.TrickorTreats.com.